Nice system, I especially like the 4-beat message structure, but is it correct to treat as a "lead" people who just are on LinkedIn and tou are aware of? For me, lead is someone who expressed interest but not bought abything yet - sth like signing into a free trial or giveaway
Fair point, you are right about the word. What I call a lead there is just a row in a list, nobody asked me for anything yet. The 4-beat thing is there to turn that row into the kind of lead you mean. I should probably call them something else.
Nice system, I especially like the 4-beat message structure, but is it correct to treat as a "lead" people who just are on LinkedIn and tou are aware of? For me, lead is someone who expressed interest but not bought abything yet - sth like signing into a free trial or giveaway
Fair point, you are right about the word. What I call a lead there is just a row in a list, nobody asked me for anything yet. The 4-beat thing is there to turn that row into the kind of lead you mean. I should probably call them something else.
That’s awesome man, thanks for the advice!