I recently pulled 25 leads with Claude for $0.115. About 11 of them were not really my ideal clients.
I paid for all 25, I read all 25 and I used 14. So I got 56% of useful people in my pipeline.
I realized that finding people that need your service is probably cheaper than ever, but deciding which of them is worth a message is the part that still requires some work, and almost everyone still does it by feel, one row at a time without a clear system in place.
This is how people usually qualify their leads:
They go to their profile
They read their bio
They look at their content
They spend at least 5-10 minutes per person instead of doing other high leverage work
This article will show you step by step how to save 5-10 minutes for 1 lead, resulting ~83-167 hours for 1k people, roughly 4-8 days of work saved. You paste it into Claude, you give it a raw list, and every lead comes back in one of 3 piles: message, check, skip. Each row then carries the reason next to it, just one line in plain English.
It costs nothing to run. No 3rd party tool, no API key, no card. It reads a lead list you already have. So, please, keep that in mind.
Let’s dive deep
Below this line is the exact build I use, with the real numbers and a real run on my own list. You will not find it in the free version and you will not find it anywhere else.
In a minute I give you my ICP for SaaS companies, free, with the real numbers in it. That part is the easy half. Here is what is under the line:
My 5 disqualifiers. The facts that end it even when the person looks perfect.
The score. 5 points and 1 rule. You can do it in your head in 30 seconds.
The full Claude skill. Name, description and instructions, copy and paste, nothing cut. You give it a CSV of people with their LinkedIn links. It opens the company website and the person’s LinkedIn profile, reads both, and tells you who to message and who to delete.
A real run. I scored 25 leads from my own list and I show you all 25 rows, including the ones that made my list look bad.
After that, the short list of calls I never hand to a machine.
One honest note before you start. I already had a rough scorer. It reads 3 signals and drops each lead into 1 of 4 buckets, and it works fine. But it gives one verdict per row and I cannot see what the verdict is made of. The file below is the rewrite of that. It is new. I am telling you that instead of pretending it has 6 months on it.
You need 2 things. A Claude account and a CSV list. That’s it.
Let’s build it.
1. Who you want: the ICP
Your ICP (Ideal Customer Profile) will be just 5 structured lines: job title, company type, company size, location and one money line.
Write them in plain words, use the words that you would use to describe a good client to a friend, not the words used on a pricing or LinkedIn page.
I noticed that most people write too generic descriptions, for example: “small businesses”, “coaches”, “SMBs”, “plumbers”, etc. So be ultra specific with your ICP.
Here is my list for SaaS companies for example:
Job title. Founder, co-founder or CEO.
Company type. B2B SaaS with subscriptions of $99/mo and more. They sell their own software on a subscription.
Company size. 5 to 20 people.
Location. United States.
Money. At least 2 years old and at least $200k a year in revenue.
Here are some reasons behind those numbers:
5 to 20 people. Under 5 there is usually no budget and no process to automate yet. Over 20 there is usually someone already paid to do this, so I am talking to a manager who has to ask 3 other people, that is overwhelming and the sales cycles are long. Between 5 and 20, the person I write to is the person who usually decides.
United States. This is my choice because my hours, my prices and my examples fit there, many clients are US-based, and one market is easier to learn than 4.
2 years and $200k a year. This line is also crucial and here’s why: acompany under 2 years old is still changing what it sells, so it cannot commit to anything solid. Under $200k a year, my price is a big decision, and big decisions take months. Above it, my price is a normal line in their budget.
Notice that 4 of the 5 lines are facts you can check from the outside. That is on purpose. An ICP full of feelings, like “ambitious” or “growth-minded”, cannot be scored by you or by a machine.
Write your 5 now. It takes 5 minutes, and the same 5 lines are also your search filter next time you build a list.
By the way, in 2 days I’ll publish a free limited version of this. It’s going to be an overview of the build, not the actual build, and I’ll guide you on how you can obtain a similar result, but for my exact build, please, follow along.
